Shell Hotel – A Savior for Small-Scale Hotels
来源:格林豪泰 发布于2016/3/2 16:30:50 有16156人阅读
Shell Hotel – An economy hotel brand, which is launched by GreenTree Inns Hotel Management Group. By GreenTree's new brand policy, there is no franchise fee and the royalty fee of Shell Hotel is as low as 3%.
According to the latest statistics report published by Ministry of Commerce People's Republic of China (MOFCOM) in June 2015. In China, there are about 550,000 hotels, the percentage of independent hotel is about 80%. Most of the independent hotel owners are struggling, and on the verge of bankruptcy because of the lack of professional support.
Running a small-scale hotel business is very tough due to the lack of distribution channels, hotel security and service awareness. The only way out of this difficult situation is to franchise a well-known hotel brand. However, it is not cost-effective to join one of the top hotel brands. On the other hand, a startup local hotel brand will not be able to fulfill the needs of the small-scale hotel owner in terms of system and management support. Therefore, what independent hotel owners really need is to join an experienced hotel brand that can fully support and meet hotel owner’s expectations.
In order to overcome this tough situation, GreenTree has been focusing on upgrading its training and management system. In addition, GreenTree launched GreenTree Alliance Hotel, the first successful soft hotel brand in China. After spending 5 years of testing the market and researching the financial ability of small-scale hotel owners, GreenTree proudly announces the launch of a new hotel brand, Shell Hotel. The conversion cost is as low as ¥3,000 per room.
Note: Mockup Images
Despite of low conversion cost, Shell Hotel still maintains GreenTree’s security and comfortable standards along with healthy, fashionable and hi-tech features, all of which meet the demand of backpackers, students, young travelers and white-collar workers.
Shell Hotel Jiangsu Nanjin Hunan Road Shiziqiao Hotel is a successful example. The hotel revenue has increased 100% in 4 months since converting to Shell Hotel.
hoto: The Shell Hotel owner, Mr. Zhou and GreenTree area manager, Mr. Li
New brand franchise discount:
For any franchise questions, please contact Tiancheng Huang at 021-36174886 ext. 3