GreenTree Inn franchise support
1. Use of "GreenTree Inn" brand.
2. Use of integrated brand and corporate CIS system.
3. Provide Full solution and standardized construction manual
4. Provide training and standard training guide
5. Provide management service and standard operation manual, operation training manual
6. Cyclical inspection and evaluation to improve hotel quality, to improve profitability
7. Provide hotel management information system
8. Provide free 800 reservation system and membership system
9. Corporate acquisition to lower cost and retain product quality
10. Provide full scale marketing support
11. Quality member resource sharing to improve rent rate and boost revenue

    GreenTree Inn Franchised operation means you are authorized and granted to use GreenTree Inn brand name, trade mark, systems, know how, operations procedure and so on to operate your own business.
    Franchise operation is a business model that allows a franchisee to share the success created by Franchisor. Franchisee can shorten his learning curve and minimize the startup risk and at the same time enjoy a full range of successful experience, brand name recognition and customer bases from franchisor. Franchisor can increase its market share and therefore benefit its franchisees in return.
    As we mentioned earlier, with the rapid advance of China economy, the business and leisure travels have been growing fast. It is anticipated that the demand for the economy lodging products will outgrow any other segments in hospitality industry. GreenTree Inn is uniquely positioned and fully prepared to seize this exponential growth opportunity.

    In recent years, the total revenue of touristy industry has been growing at the rate of 12.9-16.4% per year. At the same time the hotel room supplies grow at 6% rate per year. With the surplus rooms previously existed, the average occupancy rate has been only at 55.9% growing modestly at 2.4% annually.
    Up to 2004, China has 283,800 tourist lodging facilities in total, out of which 9751 are one to five star rated facilities. The average of occupancy rate of these rated facilities was at 56.14%. These numbers imply that there is a major over supply of hotel rooms in China. Many lodging facilities are losing money year after year. Some have to be reorganized and renovated to other types of use. A reshape and restructure of the industry is coming.
    From 1990s, Shanghai and its Yangtze River Triangle districts lead the rest of China in economic growth, resulting in dramatic increase of disposable personal income and lowering of Engle ratio. Commerce and business travels are growing at a much faster rate than that of general economy. 2004 is the first year that the business travel caught up with leisure travel and the trend will continue.
    According to USA hotel industry statistics, the hotel industry ranked the third among all economic sectors. Total number of budget and economy hotels is approximately 53, 900, representing 70% of market share in hotel industry. On the other hand, same type of hotels and motels only represents <10% of market share in China. In fact, the ratio among the high end, middle range, and the economy is 570:6025:753, very different from the ratio of 1:4:5 experienced in advanced economies. In the strategic development of the tourist economy conference headed by Mr. Sun Shangqing of China central government economic research center, he predicated that the structure of hotel industry in China is off balance and serious reform and restructure will have to take place to develop more economical and budget facilities for every day business and leisure travelers priced between RMB160-300.

Seven advantages of GreenTree Inn - Brand Identity
    China hospitality industry has experienced a little over 20 years of development. Some hotel groups and their names received recognition. However, these names differ from brand names because they are missing the important brand elements - loyal customer base, strong brand identity, uniform training, and uniform standard for customer service. GreenTree Inn's development has been centered on its brand development. It is built to have one uniform standard, and consistent operating procedures among all hotels. The entire backbone infrastructure has been created to service branded operations, branded marketing, branded customer service.
Seven advantages of GreenTree Inn - Marketing Advantage
    Currently, small numbers of chain hotels in China in the budget sector has been doing really well due to the demand because of the inconsistent and poor quality of other low end hotels and motels. These small numbers of doing-well hotels only promised their guests with a clean and comfortable room. Based on these experiences, GreenTree Inn goes one step further to offer a much better alternative choice to our guests - an upscale hospitality service at budget price. Our hotels have the highest value ratio in the industry. Since the opening of the hotel chain, we have experienced overwhelming response from our customers and the market. Along with the rapid expansion, we have strengthened the management team, elevated our customer service standard resulted in high customer satisfaction, high rate of customer retention and deep market penetration.
Seven advantages of GreenTree Inn - Customer Loyalty Advantage
    GreenTree Inn has its own membership and customer loyalty program. The program includes point accumulation and redemption, rebate and reward to its members. Creative and target marketing programs including promotion in selected train, airplane routes in China and overseas have been very effective to bring customers to our hotels. Besides great customer satisfaction, our hotels are the leader in the occupancy rate in every GreenTree Inn hotel market. Our loyal base of membership is an assurance that our franchisees'hotels will be benefited.
Seven advantages of GreenTree Inn - Design Advantage
    Separated from traditional hotel design concept, GreenTree Inn design is with its customer need in mind. Our design combines elegant style, comfort and efficiency to meet our guest needs. Lobby is bright and elegant; rooms are comfortable and cozy; baths are pleasing and relaxing. At the same time, efficient operation and low maintenance cost are achieved to enable every day value stay to our guests.
Seven advantages of GreenTree Inn - Technology Resource Advantage
    Efficiency at GreenTree Inn Hotel is also achieved through the smart use of the technology. GreenTree Inn has developed its own version of hotel management information system (HMIS) and its own version of the central reservation system (CRS), and other systems to complement the need of operations. These systems are designed to be quick, stable and easy to use by our hotel staff and are fully interfaced with each other to allow free information exchange and booking across hotel chain. Its trained IT staff have been working to improve these systems and to help our hotel needs 24/7.
Seven advantages of GreenTree Inn - Management Resource Advantage
    At GreenTree Inn Hotel, quality control procedures are established in all internal departments and hotels. Specific training programs in hotel management, creative marketing, financial operations, systems operations, guest service have been scheduled for corresponding departments and personnel.This has created a professional, dynamic hotel management team. This team is a critical enabler to allow each of the hotels operating under the same high standard regardless where it is located. This team is ready to serve you whenever and wherever you need.
Seven advantages of GreenTree Inn - People Advantage
    At modern economy, companies compete at resource level. GreenTree Inn has been able to attract many talents and expertise in the hotel industry and outside ranging from finance, franchise, operations, design and construction, information technology, marketing and customer service. Our people is the key for the continued development and growth of the company, Therefore, GreenTree Inn Hotel has been focusing on team building, team training, knowledge database for learning.