The Seven Advantages of GreenTree

Brand Advantage:

China's hospitality industry has been experiencing growth and development during the past 20 years, with many hotels gaining public recognition. However, public recognition differs from establishing a trusted brand name in that vital branding elements are often overlooked. Such elements include establishing a loyal customer base, creating a strong brand identity, standardizing training for its staff and reinforcing a consistently high standard of customer service.

Unlike other hotel chains, GreenTree Inn values the development of its brand identity. Standard operating procedures and benchmark standards are implemented at all of GreenTree Inn branches. Furthermore, the backbone of GreenTree Inn is founded on solid operations, marketing and customer service departments to ensure successful development of its brand identity.

Marketing Advantage:

Currently, only a limited number of chain budget hotels in China are successful due to a public stigma against the poor quality of service and amenities offered at many budget hotels. However, the successful chains do offer their guests a clean and comfortable stay. GreenTree Inn goes one step further and offers a better alternative to our guests – upscale hospitality service at budget hotel price. In pursuit of ‘beyond health, beyond comfort, beyond value and beyond expectation’, GreenTree Inn's hotels have the highest value to price ratio in the industry. Since the opening of the hotel chain, it has experienced an overwhelming positive response from the market. In conjunction to GreenTree Inn’s rapid expansion, the management team has been strengthened and the customer service standards at our hotels have been elevated further, resulting in a high level of customer satisfaction and a high percentage of returning customers.

Customer Resources Advantage:

GreenTree Inn has created a strong loyal customer base on the basis of large numbers of individual business guests and leisure guests. GreenTree developed its own membership card plan and its own market sales plan, making GreenTree Inns its own top grade train. GreenTree Inn offers its guests a customer loyalty membership program, which works through a membership point accumulation and redemption program, which has led to greater customer satisfaction and helped establish it as a leader in hotel occupancy rate.

Hotel Design Advantage:

Breaking free from traditional and old-fashioned hotel design concepts, GreenTree Inn centers its hotel design on its customers' needs. The hotel design combines elegant style with comfort and efficiency to meet its guests' needs. Each hotel lobby is bright and stylish, rooms are comfortable and cozy, and the bathrooms are pleasant and relaxing.

Technological Advantage:

on the basis of excellent domestic and foreign management software, GreenTree Chains Inn has concentrated elite hotel software, and developed its own version of PMS, the hotel management software, which is reliable, fast and convenient, all-rounded, and quick. After connecting to the Central Reservation System, it can realize the resource share, reservations on the website, so as to improve management level, stabilize customer loyalty and lower hotel sales costs.

Management Advantage:

Regarding the aspect of enterprise inner management and human resources, we established an all-round quality management system. We have a unique system in hotel management, brand running, capital run, and computer system and so on. We train and develop the managerial and technological techniques of employees and better organize a standardized and unified service. GreenTree has fixed training and management organization, adapting the most scientific, advanced management model from the U.S. to manage and train the numerous chains inns to combine software and hardware as a whole.

Talents advantage:

The competition of hotel brands is the competition of talents. Numerous foreign hotel groups pay attention not only to marketing service characteristics but also to the advantage of accumulated talents. GreenTree aggregates elites in the industry, with abundant experience of financing, franchise, enterprise running, and hotel management to assure the enterprise development. The company pays more attention to the team’s learning ability, continuously strengthening training and improving employees’ service quality.