Introduction of Company
GreenTree Inns Hotel Management Group, an affordable and high-quality hotel chain in China, was established by several American investment enterprises. It is the only hotel enterprise in China wholly owned by foreigners that stands at the very top of hotel industry.
In Nov. 2004, GreenTree Inns opened its first hotel in China. At the end of 2007, GreenTree Inns owned over 100 hotels. By 2008, GreenTree Inns expanded to 114 locations, with 4 sub-brands including Business Hotel, Service Apartment, Shell Inn and GreenTree Alliance. At the end of 2010 GreenTree Inns covered more than 100 large and middle scale cities such as Beijing and Shanghai with 477 chain hotels altogether, 305 of which were open for business. Most of the room prices range from 180 to 280 RMB, or a promotional rate for new members at 99.8RMB.
GreenTree Inns aims to provide 4S hotel service through “superior healthy, superior comfort, superior value and surpassing expectations.” GreenTree Inns has more than 1.5 million registered and paid memberships and the number is still increasing rapidly.
The latest update on the company award and recognition:
November 2010: CEO Alex Xu, Outstanding Entrepreneurs Award
June 2010: honored Top 10 Hotel Management Group of China Annual Award
May 2010: honored The Top Competition Boutique Chain Brand of China Hotel Industry
March 2010: honored The Leading Brand China Economic Hotel of Golden Horse Award China Hotel 2009-2010 selected by Organizing Committee of Annual Meeting of China Hotel Industry
June 2009: honored the Consumer’s Choice Chain Hotel Brand selected by China Hotel Industry Association
May 2009: honored Top 100 Franchising and Chain Business in China 2008
March 2009: CEO Alex Xu awarded the 4th hotel star award The New Leader of China’s Hotel Industry
February 2009: honored China’s Most Popular Business Chain Hotel 2008 selected by CCTV
February 2009: honored China’s Model of Most Valuable Investment Chain Hotel 2008 Award
November 2008: honored China’s Most Valuable Chain Hotel Brand, 2008
October 2008: honored the Pioneer of the Global Chain Hotel Brand
September 2008: honored the Most Competitive Chain Hotel Brand, 2008
May 2008: honored China’s Most Popular Business Chain Hotel Brand, 2008
April 2008: CEO Alex Xu awarded 2007-2008 China's Top 10 Best Business Manager