Characteristics of the franchise
‘3S’ principles of the franchise
Standardize—standardize work, standardize comprised image
Simplify—simplify working process, simplify position activity
Specialize— specialize specialization of headquarters, franchised outlets and each coordination center
‘7 unification’ of franchise
Unification of brand and culture
Unification of CIS system
Unification of customers and sales network
Unification of management system
Unification of operation mode
Unification of service standard
Unification of training
“8 Supports”
Information | technology | training | advertisement | distribution | promotion | network | publicity