Advantages of the franchise
‘6 factors’ for the franchise to success
System: there is a complete and adapted CRS system, hardware system, hotel operation management system and service management system
Knowledge: standardized and textual handbook of codes of practice
Cloning: generally suitable for the same target consumers in different districts
Market: broaden prospective
Creation: potential for continuous creation
Mutual benefit: both headquarters and franchise outlet make lasting profit and appreciate the property run by the holders through a strong brand identity
Benefit for the Franchisee
Easy to join the industry: there is a complete and adapted CRS system, hardware system, hotel operation management system and service management system.
No need for certain work: headquarters coordinate management work like promotion, training and purchasing and so on so that the franchisee can just focus on the normal operation.
Economies of scale: franchisee can buy materials at a low price through headquarters and even can get credit loans.
High credit: franchisees follow the business credit of headquarters to bring them more and better customers and improve the room occupation rate and profit.